Previews of “Salone del Mobile” 2023: Milano Bedding with its sofa beds will show in Hall 5, stand H10.
The 2023 appointment with the Salone del Mobile.Milano, the 61st, in Milan Rho Fiera from the 18th to the 23rd of April, promises to be an edition with an innovative format. This is the result of in-depth work of analysis on how to make the exhibition more usable and in step with the times.
This is the seventeenth presence for Milano Bedding, an important milestone for the sofa beds, sofas and storage beds company. Edition after edition, the brand has increasingly highlighted its way of conceiving the convertible sofa. This demonstrate that the sofa bed is certainly no longer a simple means of adding a bed but a real sofa, designed to be the hero of the environment.
Indeed, Milano Bedding has always offered models appreciated for their all-round quality on the stage of the Salone del Mobile.Milano: from the craftsmanship to the materials, up to the opening and closing mechanism produced by Lampolet. As a matter of fact every particular is studied and cared for in detail, for a sofa bed that is perfect for contemporary style needs and trends, even for everyday use.
The main innovations anticipated by the Salone del Mobile.Milano concern above all a substantial rethinking of the experience of visiting the fair, which will be more usable for visitors and sustainable for the environment.
For this reason, the Salone del Mobile.Milano has attentively listened to all the exhibiting companies which, like Milano Bedding, will have at their disposal the new support tools of the Salone’s digital platform and the online services.
In-depth research has been conducted, which has led to a new vision of the next edition that will develop on a single level of the fairgrounds, a choice that will make it possible to optimize the visiting experience.
Milano Bedding will be located Hall 5, stand H10, in a space of 140 sm. A hall full of Made in Italy companies, from which to take inspiration for the home and future trends for unique, quality and fully comfortable environments.
Make way then for structured products, the result of Italian experience and know-how, in particular from Brianza for Milano Bedding. The company this year kicks off the collaboration with the internationally renowned French designer Christophe Pillet, well-known for his cardinal principles of expressive lucidity and search for simplicity.
Thus, his pencil will be the one to design the new sofa and sofa bed that the company will present at the Salone del Mobile.Milano in welcoming settings, which will also include the most recent models.
Among these, for example the Jarreau convertible sofa, enriched with a chaise longue with storage, which, with its generous and comfortable seat and backrest cushions, guarantees excellent relaxation. Freddie, designed by Simone Micheli, and two models by Alessandro Elli: Vivien with chaise longue and Goodman. The latter is featuring a curvilinear shape and modularity for an undisputed sofa, protagonist of the space and place of conversation.
Finally, like every year, the Milano Bedding team will attend the Milan design week to create connections and meetings. The company will welcome visitors from all over the world, the soul of the Design Week, for business opportunities and cultural enrichment.
The Milan design week definitely confirms itself as the preferential moment chosen by companies to showcase their creations. Milano Bedding too will contribute, with its vision, to the birth of future trends in the sector.